Fresh Del Monte Produce Unveils New Goodvocado™ Avocados; Kirk Marquardt Comments
CORAL GABLES, FL - As a trade writer, consumer, and most importantly a native Californian, there is always one question I find myself asking when loading up on my weekly produce: How much avocado do I need? Like a multitude of other shoppers, often times I end up with an avocado that’s too big, or worse yet, one that’s too small. Luckily, Fresh Del Monte Produce has come up with a solution, launching its new Goodvocado™ avocados and Goodvocado packs that feature various sized avocados all in one package.
“At Del Monte Fresh Produce, we strive for our fruit offerings to adapt to our consumers’ needs, rather than expecting consumers to become accustomed to what’s available,” said Kirk Marquardt, Vice President, N.A. Avocado Sales. “With this thinking in mind, we’ve launched all-new Goodvocado packs, which feature avocados in a range of sizes to not only save the time and hassle of searching for the perfect avocado, but to also reduce avocado leftovers. We look forward to offering consumers Goodvocado packs this fall and believe these size-varying products will guarantee convenience and freshness with every purchase.”
The new Goodvocado pack offers avocado sizes for any eating occasion, because as we’ve all learned by now, there is no true one-size-fits all. As noted in a release, each bag features small single-serving fruits as well as ones big enough to share with friends and family—or one that those obsessed with green gold, like myself, can enjoy alone without fear of running out.
With Goodvocado packs, avocado leftovers are no more, lessening the possibility of product waste. They can also be enjoyed year-round in a variety of dishes to keep the spirit of avocados alive and well throughout the different seasons while providing extended opportunities for retailers to merchandise the popular category.
Becoming available this fall, Goodvocado packs will draw consumers to them with their vibrant green packaging and will keep them coming back for more as they realize the convenience of multi-size packs.
Want to get these avocados on your shelves? I don’t blame you! Reach out to a Fresh Del Monte sales rep today to find out how.
