The Fresh Market Expands Meal and Party Platter Offerings to Accommodate Holiday Gatherings of All Sizes
GREENSBORO, NC - The time has come for consumers to start building their holiday menus, and many are looking to unique retail and foodservice offerings this year. In anticipation of this, The Fresh Market recently announced that it will expand its meal and party platter offerings in order to accommodate holiday gatherings of any size.
“The Fresh Market has become a go-to destination for restaurant-quality meals, particularly during this unprecedented time,” said Dan Portnoy, Chief Merchandising Officer. “We are thrilled to be able to offer our guests a range of ready-to-heat holiday meals and party platters to make their celebrations extraordinary and fit gatherings of all socially distanced sizes.”
According to a press release, The Fresh Market offers five different options of complete, ready-to-heat holiday meals that range in size to accommodate gatherings of all sizes. New this year is the Ultimate Holiday Meal and the Essential Ham Meal.
Each offering includes:
- Ultimate Holiday Meal: servings for 12–14 guests
- Traditional Holiday Meal: servings for 8–10 guests
- Essential Holiday Meal: servings for 3–5 guests
- Holiday Ham Meal: servings for 8–10 guests
- Essential Ham Meal: servings for 3–5 guests
The complete holiday meals can be ordered online through November 21 at 2 p.m. EST and then picked up in-store or via curbside service on November 23 through 26. Guests can also order their meals à la carte in case they prefer a standing rib roast or beef tenderloin to turkey, or want to mix and match side dishes.
In addition to classic holiday entrées, The Fresh Market also has a few unique offerings for those having a smaller gathering or looking to try something new this year, including products such as a Turducken, Holiday Turkey Pie, and Turkey Roulade. The retailer also has more than 50 different made-in-store party platters to help simplify small gatherings or make Thanksgiving breakfast a little easier. Guests can choose from a variety of platters, with fresh fruit and crudité being the most popular items because of their freshness and prep time. Guests can order platters online before 2 p.m. to pick up their platters the following day, or order in store.
On Thursday, November 12 at 8 p.m., guests can tune into The Fresh Market’s Facebook page where Chef Anna Rossi, a former finalist on MasterChef, will be live to preview the Ultimate Thanksgiving Meal, provide serving tips and answer questions from viewers on how to make the most out of Thanksgiving dinner this year.
The Fresh Market will also be hosting its Take A Slice Out of Hunger fundraiser from November 4 to December 1, donating $1.00 from every cream pie sold to its national charitable partner, Feeding America.
Curious to see how else the industry is ramping up for the holidays? Stay tuned as ANUK reports.