H-E-B-Owned Central Market Partners with CEA Advisors and Growtainer® for Store Grown Initiative

H-E-B-Owned Central Market Partners with CEA Advisors and Growtainer® for Store Grown Initiative

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DALLAS, TX – After more than a year of planning between Central Market’s Produce Marketing team and CEA Advisors, the two companies have announced the completing of the first custom built onsite production Growtainer®. Central Market’s new Store Grown Produce program is in effect and turning out fresh leafy greens, herbs, and spices for Central Market customers in Dallas.

Glenn Behrman, Founder, Greentech Agro LLC and CEA Advisors LLC.“We spent over a year discussing [Central Market’s] concerns and objectives, and when I was sure we were all on the same page, we began the design and manufacturing process” said Glenn Behrman, Founder of Greentech Agro LLC and CEA Advisors LLC.

The state-of-the-art 53-foot custom-built Growtainer provides 480-square-feet of climate-controlled vertical production space designed for maximum efficiency and food safety compliance. The miniature production facility features a dedicated proprietary technology for ebb and flow irrigation and a state-of-the-art water monitoring system, and its Growracks® are equipped with energy efficient LED production modules specifically designed for multilayer cultivation.


According to a press release, Central Market—the Texas-based upscale grocery banner owned by H-E-B—is currently using its Growtainer setup in an effort to “produce the freshest, unique, gourmet leafy greens and herbs for Central Market customers at the retail level.” The release noted that Central Market and CEA Advisors have worked closely with Chris Higgins and Tyler Baras of premier horticultural supplier Hort Americas to train the Central Market associates to operate a food safety compliant, climate controlled, LED-lit, multi-layer vertical indoor production environment.

Central Market storefront

“CEA Advisors is proud to be working with the Produce Team at Central Market, all committed to innovation and focused on food safety, unique products, and the customer experience” said Behrman.

For more on this and other retail initiatives and their impact on the produce industry, stay tuned to AndNowUKnow.

Central Grocers H-E-B CEA Advisors