MONTEREY, CA - Industry veteran and friendly face Jeff Oberman has made a big career move, sticking his landing at PRO*ACT as the company’s new Vice President of Strategic Programs. Oberman has long been a leader in the produce industry, most recently during his 21-year tenure at United Fresh.

“I’m excited to join a well-respected company like PRO*ACT, working alongside their business development team to build a more diverse clientele and establish greater relationships with our suppliers and the industry,” shared Oberman upon his appointment. “This provides a great opportunity for us to leverage our experience to strengthen the supply chain.”

During his time with the Association, according to a press release, Oberman focused on providing resources to maximize produce sales, enhance merchandising, and bolster procurement operations at a number of Retail and Foodservice companies. A major aspect of his career with United Fresh was also to lead efforts in new channel development for produce sales in emerging markets, including convenience stores. Oberman has been a featured speaker and panelist at both domestic and international conferences, as well as a contributor to many industry-focused boards.

“We have been working to expand our customer base to include retail, wholesale, and emerging concepts in our portfolio” said COO Brian Kane. “Jeff’s knowledge of our industry, and business development expertise gives us the opportunity to build programs that satisfy our broad customer base.”

AndNowUKnow would like to congratulate Jeff Oberman for making this next big step in his produce career! Here's to more success and relationship building for years to come.

PRO*ACT