NEW YORK, NY - Jet.com is furthering its footprint with its latest lease. The Walmart subsidiary is moving to the Bronx and will be renting Prologis’s new 200,000-square-foot warehouse at 1055 Bronx River Avenue, nestled in at the Soundview section of the NYC borough, for $22 per square foot.

While a spokesperson wouldn’t confirm if Jet.com was the new tenant to take on the space, Crain’s New York Business shared that the company has been scouting out ways to boost its Big Apple business.

"We tend to skew toward urban consumers," a Jet.com spokesperson said, according to the news source. "We're always looking for opportunities to serve that demographic and to compete and offer consumers better and more innovative last-mile delivery options."

This makes for an interesting turn of events for the online company, which was purchased by Walmart for a cool $3 billion in 2016. The new warehouse will bolster the retailer’s grip on the northeastern market, where it's looking to give Amazon's curated experience a run for its money, the news source conveys. One way to do this is by growing Jet.com's New York Shop, which provides consumers with city food options like Van Leeuwen Artisan Ice Cream, Big Gay Ice Cream, Roberta’s Frozen Pizzas, and Satur Farms Salad Greens, Crain’s explains. As of now, there is no confirmation on whether the newly-rented facility will house those perishable items, relaying into faster deliveries for consumers.

How will this next step establish Jet.com in a new market, and, if successful, could this lead to more rented space throughout the nation? AndNowUKnow will continue to report with the latest industry happenings.

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