SUWANEE, GA - Although Lidl has been operating in the U.S. market for a relatively short period of time, its growth has been astronomical. In just a few years, the retailer has already reached a triple-digit store count in the United States, as it plans to open its 100th location in Suwanee, Georgia.

“We are immensely proud of the Lidl US team, who has accomplished a tremendous amount in a few short years to bring us to this point,” said Johannes Fieber, President and CEO, Lidl US. “The entire team is working hard to provide high-quality, fresh products to our shoppers, and we see how important this is every day during this time of unprecedented need. Our team cannot wait to serve the community in Suwanee and continue to open new stores in the U.S.”

Lidl’s expansion strategy has included acquisitions and rapid-fire store openings along the East Coast. In May of 2018, the discount grocer acquired 27 Best Market stores as it sought to nab more market share in New York’s Long Island.

A year later, Lidl developed a growth plan that included the opening of 25 stores in the states of Maryland, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, and Virginia.

“Next week’s opening represents an important milestone in our mission to deliver outstanding quality products at the lowest possible prices to our customers in the United States,” Roman Heini, Chairman of Lidl US, remarked in a press release. “We plan to continue to build new stores, ramp up our hiring efforts, and expand our network of distribution centers to reach even more customers in the years ahead. We look forward to forging new and strong relationships with everyone who helps make our journey possible.”

In March of this year, Lidl added another distribution center to its portfolio, further expanding its retail capabilities.

With such a fast-acting grocer on the loose, AndNowUKnow waits with bated breath to hear what’s next—and we’ll keep you in the loop.

Lidl US