Mann’s Snap Pea Sensations™ Kits Named a Supermarket Star by Women's Health
SALINAS, CA – Mann’s Mediterranean Style Snap Pea Sensations™ Kit has been named a Supermarket Star by Women’s Health magazine and is featured in the November issue out now.
According to a press release, this is the second year in a row that a Mann product has been named a Supermarket Star by the magazine, which is sold in the U.S. and Canada and has a circulation of 1.6 million.
This is good news for Mann Packing as the magazine’s demographics match up well with its target market with the readers being college-educated females with a median age of 38.
“Mann’s snap peas outsell the competitors’ five to one; we know consumers love them and we also know time-starved parents are looking for creative and healthy meal solutions that are quick and easy to prepare for their families,” said Kim St George, Director of Marketing and Innovation.
The 11-ounce Snap Pea Sensations kits come in two flavors, Asian Sesame and Mediterranean Style. Check out our previous article for a new detailed look at this versatile product.
“We’re very excited about these first-of-their-kind snap pea kits,” St George said. “There are no other vegetable kits on the market with this versatility.”
To help consumers, Mann’s produced a video showing the easy prep involved to produce a Snap Pea “Sensations” cold salad or sautéed dish. Check it out below:
Starting on November 1, the company applied over 125,000 instant redeemable coupons for $1 off of purchase to packages of the kits through the U.S. and Canada. That offer will be good through December.
Congratulations on the recognition, Mann Packing!
