Markon Cooperative Revitalizes Ready-Set-Serve® Brand with New Logo and Packaging
SALINAS, CA - It might be rainy and gloomy outside of the ANUK office right now, but industry news is shining bright. Markon Cooperative recently announced that it is refreshing its Ready-Set-Serve® foodservice line with a new logo and packaging. By doing so, the company believes this will better highlight the brand’s band of bold, inspired, and outside-the-menu products that chefs and foodservice operators are looking for.
“When we created Ready-Set-Serve more than 20 years ago, it was revolutionary in that it was the first pre-prepped, table-ready brand created specifically for the foodservice industry—but the product line was fairly simple, lightly prepped items,” said Tim York, President. “As Markon continues to be at the forefront of delivering fresh ideas and culinary innovation, our new Ready-Set-Serve branding better reflects the creativity and consistency our time-saving products offer chefs to elevate their craft and create dishes that appeal to savvy, health-conscious consumers.”
According to a press release, the new, modern logo and packaging will highlight the ready-to-serve line of fresh fruits, vegetables, and juices that takes prep work out of the kitchen and allows chefs to focus on flavor and creativity. The new green color treatment also strengthens the connection between Ready-Set-Serve with Markon’s other signature brands, Markon First Crop and Markon Essentials.
The new logo and packaging are starting to appear on products this month and will continue to roll out over the course of 2020. In the next few months, be on the lookout for several new Ready-Set-Serve products that will continue to give operators more bold and inspired produce choices.
Keep reading AndNowUKnow as we continue to cover the latest in produce.