SOQUEL, CA - McDill Associates, the produce industry-centric strategic marketing agency, is now officially certified as a Woman Owned Small Business (WOSB), by the National Women Business Owners Corporation (NWBOC). 

“The NWBOC Certification provides a marketing opportunity for our agency to participate in new outreach programs and RFPs while supporting clients in the fresh market and beyond who need diversity among their vendors,” says Melissa McDill, President and Creative Director. “We’re proud to represent McDill with this distinctive certification and look forward to taking new avenues to grow our business,” she continued.

NWBOC’s was the first national certifier of Women Business Enterprises, according to a press release, with over 700 public and private sector individuals participating in establishing the standards and procedures of its certification review. This certification program is a way to streamline the certification process, thereby increasing the ability of women business owners to compete for contracts at a national level. 

So why become NWBOC certified as a Woman Owned Small Business? According to the organization’s website, “many large corporations now understand that it makes good business sense to spend dollars with women-owned vendor firms. Corporate management knows it is good for the public relations and for their local communities, but most importantly for the value they get from the dollars spent with women-owned companies.” 

Lisa Hansen, Director of Business Development for McDill Associates adds, “Honestly, we’ve always said we need to work even harder than other firms because we’ve always had a mostly female executive team. As the target consumer for many of our clients, we believe that our representation is invaluable to the strategy and design behind our work.”

McDill will be launching a company blog this summer, but you can learn more on what it means to be NWBOC certified and how the agency has evolved, in the video interview with Melissa McDill above.

McDill Associates