Mission Produce, Inc. Turns Black Friday Green
OXNARD, CA - The best part of Thanksgiving is that it seemingly never ends, thanks to the limitless leftovers that crowd the fridge for days afterward. To encourage more consumers to keep avocados top of mind and top of dish in Thanksgiving leftover meals, Mission Produce is launching its “after Thanksgiving” social media and retail campaign, #Green Friday.
“Our #GreenFriday campaign offers retailers a great way to promote avocados after Thanksgiving. Black Friday is America’s day of discounts and Mission Produce’s #GreenFriday program is one of the best deals around,” said Denise Junqueiro, Director of Marketing.
According to a press release, over the past two years, U.S. shoppers have increasingly consumed avocados the week following Thanksgiving. As a result, Mission Produce is teaming up with social media influencer @TheModernProper to add some extra holiday cheer and extra green to its post-Thanksgiving campaign.
“We have noticed that Americans are eating more avocados during this time frame and Mission Produce’s retail partners have profited from it,” said Patrick Cortes, Senior Director of Business Development. “Due to an ample supply of avocados and the opportunity to push a hot item, retailers experienced a 30 percent lift by promoting avocados after Thanksgiving.”
@TheModernProper created four delicious and unique recipes for #GreenFriday, all of which feature avocados as the main ingredient and incorporate Thanksgiving leftovers. Both Mission Produce and @TheModernProper will share the recipes on social media channels throughout #GreenFriday and the week following Thanksgiving.
“After a long day of Black Friday shopping, I am looking forward to #GreenFriday. What better way to end the day than with turkey taquitos paired with avocado cream?” Junqueiro concluded.
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