Ocean Spray and HelloFresh Team Up
BOSTON, MA - Mi oh my, I guess there really is something better than pumpkin pie: a fresh produce and meal kit teamup! Ocean Spray and HelloFresh are starting the week off strong with the announcement of a new partnership that's granting Ocean Spray the title of exclusive provider of dried cranberries to HelloFresh in 2020.
"As we look to highlight the versatility of the cranberry year-round across different occasions, a partnership with HelloFresh was a perfect fit," said Chris O'Connor, Vice President of Marketing at Ocean Spray. "With our dried cranberries being gluten-free and packed with antioxidants, we are proud to be partnering with a meal kit company that supports a well-balanced lifestyle."
According to a press release, the partnership begins in January of 2020 and serves as a launchpad for future tech-focused retail partnerships for Ocean Spray, which hopes to continue to boast the versatility of the cranberry and advocate its year-round health benefits in the new year.
"At HelloFresh, we give home cooks a rewarding cooking experience by offering delicious recipes that use only the highest quality ingredients," said Jens Reich, SVP of Marketing at HelloFresh. "We're excited to partner with Ocean Spray, an iconic brand comprised of family-owned farmers who share the same passion for sustainability, flavor, and quality as we do."
The two companies rang in the new partnership with a cranberry harvest bog event that gave HelloFresh team members the chance to learn about cranberry farming and the health benefits and history of the superfruit directly from sixth and seventh generation farmers in Massachusetts.
Before the partnership officially kicks off in 2020, Ocean Spray’s cranberry sauce will be featured in the HelloFresh Thanksgiving Box, which is available for order now with delivery beginning on November 12.
Congratulations to Ocean Spray and HelloFresh on this exciting partnership!