Oprah Partners with Kraft Heinz Company to Launch New Cauliflower Crust
CHICAGO, IL - Picture this: You invite your friends over for a fun dinner and movie night in. Then, as you and your besties munch and gush over the film on the small screen, you receive the biggest compliment of your life… “You remind me of Oprah!” Who, ME?! Yes, you! The reason behind this praise is that you served up Kraft Heinz’s new cauliflower-inclusive pizzas, a venture that the industry mover and shaker collaborated with Oprah Winfrey. The pizza crust uses cauliflower for about one-third of its dough’s ingredients.
“O, That’s Good!” They remark, and you smile and say in return, “Yeah, that’s what the product is called!”
In a recent press release, Kraft Heinz announced that it is partnering up with the media and movie powerhouse to launch the line O, That’s Good! Frozen Pizza.
“Pizza is a favorite, fun, and easy food to share with family and friends,” said Winfrey. “I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavor you and your family love.”
The healthy take on pizza is part of an ongoing partnership between Winfrey and the company called Mealtime Stories, which debuted a line of refrigerated soups and dishes in 2017.
Winfrey will take on the small screen with a national TV ad promoting the cauliflower-incorporating line, which costs $6.99 and comes in Pepperoni, Five Cheese, Supreme, and Fire Roasted Veggie.
“At Kraft Heinz, we understand that the trifecta of great taste, real ingredients, and convenience in food options is nearly impossible to find,” said Christopher Urban, Head of Mealtime Stories at Kraft Heinz. “After the success of O, That’s Good! Refrigerated Soups and Sides, we wanted to bring excitement to the pizza category and give families even more delicious options to please everyone at the dinner table.”
If following Winfrey’s suite is not enticing enough, the press release expresses that 10 percent of Mealtime Stories’ profits will be equally split between charitable organizations Rise Against Hunger and Feeding America to support the fight against hunger. Further, to boost the venture until it becomes profitable, Kraft Heinz Company Foundation intends to make annual donations on behalf of Mealtime Stories.
So… you’re telling me that I get to eat like Oprah and contribute—on a very small scale—like Oprah? Cauliflower never sounded so great!