Wraparound AdWraparound AdWraparound AdWraparound Ad
Rainier Welcomes Back its Lady Alice Brand Apples

Rainier Welcomes Back its Lady Alice Brand Apples



SELAH, WAOnce again, Rainier Fruit Company is bringing back its Lady Alice® brand apple. 

Lady Alice® apples are one of the most eagerly anticipated apples of the season, according to a press release. Regional apple varieties tend to disappear from store shelves in the winter months, leaving apple lovers to look for a replacement. Rainier hopes to have Lady Alice® to fill that niche with its mid-winter release. The Lady Alice® will return to market in February in response to peak consumer interest. 

“It has been incredible to witness the market’s reception of Lady Alice® and the resulting growth. We have worked diligently over the past several years to better understand the unique characteristics of this apple — from growing and packing to storing and shipping,” said Mark Zirkle, President of Rainier Fruit Company and Primary Grower of Lady Alice®. “Each year’s crop is an improvement from the last, and this is substantiated by the increasing demand.”

According to a press release, sales dollars of Rising Star varieties are consistently outperforming the Mainline and Declining segments on a dollar basis, indicating that consumers are willing to pay a premium for exceptional fruit.

Discovered as a chance seedling in the orchards of eastern Washington, production of this apple has increased over time in response to consumer demand. Lady Alice® will be available February through May at many major and independent grocery retailers.

Rainier Fruit Company



Companies in this Story


Rainier Fruit Company

For over a century, Rainier Fruit Company has been producing premium Northwest fruit that consistently appeals to...