ROSEMONT, IL - Reinhart Foodservice has announced that it is adding its own brand to the produce marketplace: Good Roots Produce. With the brand promise, “Good Roots: Versatile, wholesome produce solutions…from the ground up” Goot Roots Produce comes from Reinhart Foodservice's conviction to deliver “exceptional, high-quality products, personal service and value through a flexible, versatile produce offering.”

“Here at Reinhart, we're all very excited about the exceptional value Good Roots offers our partners in the produce community as well as the American consumer. We're currently focusing on repack, providing our divisions and customers a value added solution while still maintaining strict FSQA standards,” Rob Ondrus, Produce Category Director for Reinhart Foodservice, told AndNowUKnow. “With close to 20% of all produce cases being repack product, we wanted to have our own brand in the marketplace, one that operators could rely on consistently, both in terms of quality and customer service.”

Right now, Reinhart has 35 key volume items in its Good Roots line. It is supported by 8 suppliers, allowing Reinhart to cover the entirety of its 31 divisions without overextending its supply chain.

To Rob, the future looks bright for Good Roots.

“Moving forward, we're evaluating the next phase of Good Roots repack, as well as future growth plans in other produce categories,” he shared.

Having worked with Reinhart Foodservice extensively in writing up our feature story for the company in ANUK's latest edition of our print publication, The Snack, I am excited to see what this company has in store for the produce industry with the latest release.

If you'd like to learn even more about Reinhart Foodservice, check out that Snack article here.

Congratulations on this exciting brand release Reinhart!

Reinhart Foodservice