BANCROFT, WI - RPE Inc. is welcoming a new addition to the team. The Wisconsin-based potato grower and shipper announced that Tim Huffcutt has joined the company as the Marketing Director. Huffcutt's position was officially effective October 24, charging him with overseeing all marketing strategies for RPE’s consumer, trade, local community, and internal communication.

“I’m excited to be part of an organization that continually innovates and is well-positioned for sustained success,” Huffcutt said, according to a press release. “Joining a family firm and being exposed already to many aspects of the business—including supply chain and critical partner relationships—has been equally educational and rewarding.”

For the majority of his career, Huffcutt has worked in corporate public relations, communications, and marketing roles. Most recently he was part of the healthcare industry, with responsibilities from market research, planning and digital strategy, to customer relationship management (CRM) and new business acquisition activities.

As Marketing Director for RPE, Huffcutt will oversee the marketing department while collaborating with sales, customer service, and new business development departments to effectively execute specific marketing activities.

A Wisconsin native and lifelong learner, Huffcutt received a Master of Business Administration (MBA) degree in 2015 from the University of Wisconsin-Oshkosh and is an adjunct instructor at Northcentral Technical College Business & Industry.

“We are excited to have Tim Huffcutt join our company,” said Russell Wysocki, President and CEO of RPE, according to the release. “Tim will be a tremendous asset to our company, and brings new perspective to our organization. His experience and leadership will help us to better serve our customers, further our connections with consumers and will help us continue to be category experts for potato and onion growth.”

AndNowUKnow and the fresh produce industry welcome you, Tim!

RPE