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Safeway Veteran Jeff Knight is Edge/CMC's New Vice President of Sales for the Northwest

Safeway Veteran Jeff Knight is Edge/CMC's New Vice President of Sales for the Northwest



PLEASANTON, CA - Jeff Knight has joined the Edge/CMC Sales & Marketing team as it’s new Vice President of Sales - Northwest.

“Edge has always been a leader in my eyes when it comes to working in the produce industry, representing their brands and partnering with retailers to help grow the business,” Knight said in a press release. “Edge/CMC has a high level of professionalism, passion and dedication to the products they represent. These attributes were the main factors in making me want to join Edge/CMC and their family of vendors.”

Knight brings a plethora of industry experience after almost 30 years at Safeway. Beginning as a store courtesy clerk before he attended the University of Berkeley, he spent 15 years at store level working his way up to produce clerk, then assistant produce manager, to produce manager, and working most recently as Category Director.

According to the press release, the company is sure Knight’s produce experience and expertise in brand and category management, as well as retail merchandising will be a strong introduction as Edge/CMC enters new geography and adds to its well-established reputation in the Produce Sales and Marketing industry.

Brad Raffanti, Northern Region President, Edge/CMC Sales & Marketing“We are extremely excited to expand our business into the Northwest,” Brad Raffanti, Edge/CMC Northern Region President, said in the release. “Jeff gives us the professionalism, skills sets and experience needed to lead the team in this new venture. With this addition, we will now be able to best represent our client needs throughout the Western Region with Albertsons/Safeway, corporately and in their local markets, as well as the independent retailers and distributors.”

While he has been a Regional Director for the northern California, Seattle, Portland, and Dominick’s division, as well as Regional Manager for the Seattle division, Knight will actually be relocating to the Seattle area for the new Vice President position.

Knight also commented that he has a strong passion when working with many different people of the industry, making Edge/CMC perfect for him to continue such work. He reportedly looks forward to building on new and current relationships and adding value to the business in an industry filled with passionate and motivated people.

Edge/CMC Sales & Marketing



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Edge Sales & Marketing

Edge Sales & Marketing is the leading retail broker specializing in the sales and marketing of value-added and commodity...