SunFed Raises the Bar with New Marketing Campaign Through its Perfect Produce® Program
RIO RICO, AZ - SunFed has been known for 20 years as a premier grower, packer and shipper of fruits and vegetables in the fresh produce industry. As the industry continues to vie for a share of the consumer’s attention and pocketbook, the company is refreshing its current marketing efforts and designs while sticking true to what SunFed does best - flavor.
Inspired by 30’s and 40’s linear art, the Perfect Produce® program communicates a fresh new range of merchandising solutions focusing more on what the consumers want with bright packaging and designs, big bold colors and dynamic shapes and graphics.
“The consumer is drawn to flavor and differentiation, and SunFed offers great quality produce and consistency across the board,” Matt Mandel, VP of Sales and Marketing, tells me. “This new program raises the bar for our sales and marketing efforts moving forward.”
Included under the new design, are 6-count peppers, 2-count eggplant, 1 lb. mini cucumber offerings as well as 2 lb. cucumber pouch bags.
“For the consumer that buys attention with their eyes, our program offers the right ratio of color, imagery and text to drive traffic through produce departments,” Brett Burdsal, SunFed’s Director of Marketing notes.
In addition to tapping into their marketing savvy, the SunFed team has also announced a sponsorship of Olympic hopeful Sofia Arreola. Arreola is a National Track Champion and two time silver medalist at the 2013 World Championships.
She has achieved 27 national titles, and 6 gold medals from her participation in the Junior Pan-American games.
Sofia embodies the healthy, active lifestyle which aligns with SunFed’s own mission to promote and enhance the overall well-being of each consumer through fresh fruits and vegetables.
Congrats to the company on the new innovative marketing campaign. Stay tuned for more news on SunFed’s evolving program and produce offerings.