YAKIMA, WA - United Fresh LIVE! has taken the industry by storm, and Superfresh Growers® is bringing its own brand of fun to the festivities. The company will host an Instagram Live video featuring blueberries or cherries in order connect with attendees and its own social audience. Each day at 12:15 p.m. PST, join Superfresh Growers to discuss the health benefits of these category strongholds.

“We are so excited for this first-ever virtual trade show,” noted Catherine Gipe-Stewart, Communications Manager. “We have designed this program to happen right after booth ‘power hours’ to further extend the booth experience by interacting with live video. We encourage our audience to ask our registered dietitian (RD) team and farm team questions as we answer them live.”

According to a press release, yesterday featured Nutrition by Mia with a recipe for a six-ingredient, gluten-free cherry crisp and dark chocolate cherry oatmeal cookie. Each registered dietitian will film live on their own Instagram channel and Superfresh Growers will post it later to its own Instagram and Facebook.

The schedule below reflects the rest of the week:

June 16: Superfresh Growers Cherry Orchard Tour with Dave Gleason

Dave Gleason, Horticulturist and Proprietary Variety Developer, and Gipe-Stewart will walk through a Yakima Valley, Washington, cherry orchard sharing how geography and elevation affect harvest timing, how cherries are hand-harvested, and answering questions from the audience.

June 17: Peaches to Pearls, Blueberry Nutrition, and Greek Yogurt Blueberry Muffins

Luisa Hammett, RD, holds a Master’s in Clinical Nutrition and is a pediatric gastrointestinal (GI) dietitian. She guides families on making smart and healthy decisions while grocery shopping. Hammett will be discussing blueberry nutrition while sharing an easy Greek Yogurt Blueberry Muffin recipe, an ideal breakfast on the go because they are loaded with protein, fiber, and antioxidants.

June 18: The Nutrition Addiction, Drinking During Quarantine, Blueberry Coconut Smash

Megan Kober, RD, of The Nutrition Addiction, is also known as “the vodka loving registered dietitian.” She specializes in weight-loss programs that help her clients eat “like a normal person,” let go of food anxiety, and “feel f*cking amazing every day.” Megan will be talking about drinking during quarantine and how to prevent weight gain during stay-at-home orders. She will be sharing a recipe for a skinny Blueberry Coconut Smash.

June 19: Superfresh Growers Blueberry Field Tour with Norris Farms

Join multi-generational Norris Farms during the first weeks of Pacific Northwest blueberry harvest. They will be joined by Ellie Norris, Carrie Norris, ND, Paul Norris, MD, and Gage Thompson, JD, as they walk us through hand harvesting of blueberries, Umpqua River Valley geography, organic farming, and more. They will also discuss how being doctors and farmers give them a unique perspective.

Stick around for more United Fresh content as the week continues!

Superfresh Growers®