PROVIDENCE, RI - United Natural Foods, Inc. (UNFI) is calling a host of retailers into the spotlight, highlighting the ambitious marketing plays that have uplifted the sector all 2021. Recognizing best-in-class marketing efforts by independent grocery retailers served by UNFI’s wholesale distribution business, the company has named the 22 category winners of its annual Master Marketer awards.

“While the grocery industry continues to fulfill its essential purpose of providing food and services to communities across North America, we at UNFI believe it’s important to recognize the dedication and innovation throughout,” said Steve Dietz, Chief Customer Officer. “We’re proud to work with each of the nominees and winners from this year’s Master Marketer program. Congratulations to all, and to Elmer’s for their achievement as this year’s Grand Master Marketer recipient.”

This year, 155 marketing programs were submitted for the 2021 Master Marketer awards, which are judged based on the creativity, clarity, and effectiveness of the stores’ marketing efforts. Entries were assessed by professors and marketing students from St. Joe’s University, the University of Wisconsin, and the University of Michigan.

Babbs Supermarket and Graceway Supermarkets tied for Tier 1 Master Marketer, according to a press release. Dorothy Lane Market took home the Tier 2 Master Marketer while Pay-Less Market took home Tier 3.

In addition to the category winners, Elmer’s County Market, a family-owned, full-service grocery operator based in Escanaba, Michigan, since 1956, was named the 2021 Grand Master Marketer for overall consistent performance over the years.

To view the full list of store winners by category, click here.

Congratulations to all 22 winners for earning a spot on this prestigious list!

United Natural Foods, Inc.