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Veg-Fresh Farms Hires Norwin Wong as New Director of Grower Relations

Veg-Fresh Farms Hires Norwin Wong as New Director of Grower Relations



CORONA, CA - Looking to expand its offerings, Veg-Fresh Farms has hired Norwin Wong as its Director of Grower Relations, a new role for the company.

Norwin Wong, Director of Grower Relations, Veg-Fresh Farms

Wong is a specialist in conventional and organic Brussels sprouts, green beans, and peas, and the brand is hoping to capitalize on this potentially lucrative expanded category offering.

Anthony Innocenti, Category Manager, Veg-Fresh Farms

“Norwin is a true specialist in this commodity and his expertise is exactly what we needed to give our customers that complete category knowledge that they have come to expect from Veg-Fresh Farms,” said Anthony Innocenti, Category Manager, in a press release.

Gina Lozano, Wong's Assistant, Veg-Fresh FarmsWong will be in charge of these core categories, as well as crop planning and program development with growers that Veg-Fresh has partnered with over the course of the last three years. His assistant of ten years, Gina Lozano, will also join the Veg-Fresh team.

Dino Cancellieri Jr., Partner, Veg-Fresh Farms“We see tremendous opportunity for these commodities and for our grower relations to expand. We anticipate Norwin’s knowledge in this category to bring Veg-Fresh Farms to the next level,” said Dino Cancellieri, Jr., Partner at Veg-Fresh Farms.

Congratulations to Wong and Lozano on this newest step in their careers.

Veg-Fresh Farms



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Veg-Fresh Farms

Our cooperative relationships, high standards, and commitments to safety and sustainability serve as the foundation for...