CORONA, CA – Veg-Fresh Farms is expanding business and launching the new consumer label Crystal Cove Berry Farms.

The new label will source strawberries throughout Mexico and California’s berry growing regions.  Crystal Cove Berry Farms will be a consistent supplier of fresh berries to foodservice and retail beginning in spring of 2015, according to a press release.

The company will be using its long-term relationships with its tomato growers to drive this new label.

“Many of our tomato growers also grow strawberries and these established connections will allow us to increase efficiencies and add value for both our growers and our customers,” said Veg-Fresh Farms General Partner, Dino Cancellieri, Jr.  “We are excited to continue providing top quality products backed by Veg-Fresh service to our customers throughout the industry.”

Steve Circle, a 20 year industry veteran, will be leading this new category.  The new brand and product line will be shipped from third party cold storages and distributed from Veg-Fresh Farms' 189,000 square foot facility in Corona, CA.

The company’s new distribution center opened in February 2014 and has 28 shipping and receiving docks and seven cooling rooms with distinct temperate environments to accommodate a variety of fresh products.

“Our new facility has been designed to not only serve current customer needs, but also grow with our customers by providing the technologies and logistics required to handle the future of fresh food distribution,” added Cancellieri.

Veg-Fresh Farms will be hosting tours of the new facility during Fresh Summit in Anaheim. 

Veg-Fresh Farms