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Walmart to Launch New Membership Program

Walmart to Launch New Membership Program

BENTONVILLE, AR - Retail giant Walmart launched the delivery membership program, dubbed Delivery Unlimited, in September in an effort to compete with other big-name e-commerce players. The retailer has since made multiple changes to its delivery scheme, parting ways with its partner Skipcart earlier this month. In a recent report, Walmart stated that it is now launching a rebrand of its Delivery Unlimited service and testing a membership program named Walmart+.

Walmart teased a new membership program, Walmart+, which could be a strategic way for the retail behemoth to grow its brand, consumer base, and operations

According to the news source Vox, the Walmart+ program is designed to offer perks that customers cannot access from other e-commerce operators. This includes a text messaging system that would allow shoppers to place orders more easily. The retailer has also teased discounts in multiple departments and a Scan & Go service that mimics the popular cashierless format.

While a spokesperson from Walmart did confirm that the Walmart+ program is indeed being developed, we currently do not have further details about this innovative concept.

Until then, keep checking in with us at ANUK for all the updates in the retail space.