SEATTLE, WA - As Amazon continues to seek a firmer foothold in grocery and other retail sectors, its Fresh arm has announced an expansion into the South Florida market.

Bringing delivery of several perishable departments, including fresh fruits and vegetables, meat, seafood, baked goods, dairy products, prepared meals, and a number of other items, distribution is stemming from the company’s Miami-Dade warehouse, according to the Sun Sentinel.

AmazonFresh’s delivery service is now available exclusively to its Prime members with a $40 minimum order requirement in the following Florida cities:

• Fort Lauderdale
• Hollywood
• Miramar
• Miami Gardens
• Coral Gables
• Hialeah
• Westchester
• Kendall

The company touts a wide selection of organics, daily specials, and deals; the news source reports, for example, a 3-pound bag of Granny Smith apples priced at $5.07, a dozen cage-free eggs at $2.71, and a gallon of organic milk for $6.99.

Customers can expect evening deliveries for early morning orders, as well as next morning deliveries for evening orders.

Amazon Prime members can shop and schedule delivery off its free app or on desktop computers. Its membership is currently priced at an additional $99 a year, or $14.99 per month, for Fresh, on top of an Amazon Prime membership–currently $99 a year or $10.99 a month.

This is the latest from the Amazon umbrella in a series of strategic delivery and transport announcements. Previously we reported the e-commerce giant’s plans for investing in its own air cargo hub, as well as interest in sea transport and logistics.

AndNowUKnow will continue to follow this and other retail moves in the industry.

AmazonFresh