Apples from New York® Greeted More Than 50,000 Runners at TCS New York City Marathon
FISHERS, NY - 2018 marks the 21st year the New York Apple Association (NYAA) has sponsored the TCS New York City Marathon, and this year was especially important to the association because it displayed its recently redesigned brand, Apples from New York®, on promotional ads and televisions spots before the marathon took place. Then, as runners crossed the finish line on November 4, they were given delicious Apples from New York apples.
“The TCS New York City Marathon is the world’s largest marathon and New York state is the second largest apple producing state in the nation—the two are a natural match!” said NYAA President Cynthia Haskins in a press release. “It just makes sense that two things that are as important to New York state as the marathon and the apple industry are to the state should pair up and work together in this way. And speaking of pairings—when all the nutritional and health benefits of apples are paired with the distinct flavor that’s unique to apples grown in New York, Voila! You have a healthy food choice that will keep anyone running!”
In addition to New York apples being included in runners’ finisher recovery bags, NYAA also provided apples for all the marathon-related events during the week leading up to the big race. These events included the Poland Spring Marathon KickOff, Youth Invitational, Abbott Dash to the Finish 5K, the Marathon Eve Dinner for the marathon runners and marathon volunteers. According to NYAA’s Joan Willis, coordinator of the association’s sponsorship with the marathon, NYAA provides more than 80,000 fresh New York grown apples.
Given that NYAA is an official sponsor of the TCS New York City Marathon, the association receives guaranteed entries to the marathon, the press release noted. In turn, it offers these entries to New York apple growers, Rochester area firefighters, law enforcement officials, and other first responders in honor of “those who came running” during the 9/11 attack in New York City in 2001.
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