DALLAS, TX - While it is true that Super Bowl fans love their football, it’s no secret that the ads that run during the big game have earned the attention of everyone. Avocados From Mexico (AFM) is running with that promotional opportunity, recently announcing that the company has partnered with Golden Globe-nominated actress, singer, and author Molly Ringwald for its Super Bowl 2020 ad campaign. The company released the first teaser of the campaign, titled “Tiara,” that highlights AFM’s brand.

“Our creative concept is a lot of fun and brings together a few of our favorite things—avocados, Molly Ringwald, and, of course, humor,” said Kevin Hamilton, Head of Brand Marketing, PR, and Strategy. “We felt Molly was the perfect fit for the brand given her prestigious career and the fact that she genuinely loves Avocados From Mexico.”

In the first teaser, fans will see Ringwald as she preps one of the AFM avocados in its hair and makeup chair ahead of their big Super Bowl ad debut. In doing so, she drives home the idea that avocados are worth the extra attention, as noted in a press release.

“When I first heard about this opportunity, not only was I excited because it’s my first Super Bowl ad, but I was thrilled to work with a brand that I am both familiar with and eat on a regular basis,” said Ringwald. “Avocados From Mexico are worth it because they are healthy, delicious on everything, and always in season. I hope people love this funny, entertaining ad as much as I loved filming it.”

This is the second year that AFM is partnering with the creative agency Energy BBDO to develop its big game campaign. In addition to these strategic partnerships, the company recently launched a digital activation called #AvoNetwork. The campaign is targeted toward fans in order to build excitement ahead of the Super Bowl using cutting-edge technology to display digital assets on the blockchain.

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