Braga Fresh Prepares to Debut New Item at Organic Produce Summit 2021; Kori Tuggle Comments
SOLEDAD, CA - The organic sector is abuzz as we are quickly closing in on this year’s Organic Produce Summit (OPS) hosted by Organic Produce Network (OPN). As the industry gathers again to celebrate its recent growth, Braga Fresh will be in attendance and will be meeting attendees with the debut of a new product.
“With a strong list of retailers committed to attending, our entire sales team will be engaged with all activities leading up to the show and in the booth,” said Kori Tuggle, Vice President of Marketing and Product Development. “Iceberg can be underrated, but true foodies know it has a special flavor, texture, and versatility. Americans have loved iceberg lettuce for generations; our new organic baby iceberg delivers everything salad lovers expect from iceberg lettuce, in a versatile new size.”
The new Josie’s Organics baby iceberg lettuce is packaged in a 2 count retail bag, according to a press release, and is about the size of a large hamburger bun when halved, easily fitting in an adult’s hand. This specialty size is harvested weeks earlier than traditional iceberg heads to create softer textured leaves and a sweeter flavor. Tuggle noted that the new two-count baby iceberg pack allows shoppers to rediscover organic iceberg lettuce, as its ideal size makes it perfect for wedge salads, lettuce wraps, tossed salads, or halved for a protein-style hamburger bun.
In addition to this new product, Braga Fresh will also be highlighting three organic premium salad kits—Lemon Herb, Rustic Tomato, and Spring Blush—which rolled out in May.
As a sponsor of the OPS show, Braga Fresh will be hosting retailer and buyer field tours at its home ranch, followed by an invitation-only reception later that evening. On Thursday, Vice President of Sales Heather Fuller will participate in the educational session “Obstacles and Opportunities for Organic Produce Post-Covid” during the show.
Booth #204 will be packed with all kinds of produce goodies, so don’t forget to stop by and check out Braga Fresh’s newest offering.