Brighter Bites Raises Over $40K With Get Smart in the Kitchen Virtual Event
HOUSTON, TX - Over the past year, our industry has transitioned from virtual event novices to masters of the trade. And Brighter Bites is no different, as the nonprofit organization hosted its Get Smart in the Kitchen virtual fundraising event which took place on April 11, and helped raise over $40,000.
“The Get Smart in the Kitchen virtual event featured healthy and delicious recipes that incorporated the same produce being distributed to our students and families this spring,” said Lisa Helfman, Founder and Board Chair. “This fundraiser provided an ideal opportunity to not only engage our existing Brighter Bites community but also increase awareness around our organization and mission among new audiences.”
Get Smart in the Kitchen featured Marcia Smart, Developer and Chef of Smart in the Kitchen, who worked to prepare three simple, nutritious meals using fresh produce found in Brighter Bites boxes. According to a press release, Helfman, Board Member and President of H-E-B Food/Drug Scott McClelland, and Houston Life Co-Host Courtney Zavala also participated in the event, engaging participants.
The event brought in the support of three major donors, Cadence Bank, Memorial Hermann, and philanthropist Regina Rogers in addition to over 100 individual donors and participants. Overall, the help of all in attendance led to the donation of $40,000.
This donation will help Brighter Bites continue its mission to create healthy communities by providing fresh produce and nutrition literacy to families in cities across the nation. Currently, the organization works with over 120 schools in seven cities to provide approximately 25 pounds of fresh, seasonal produce and nutrition education each week. These services have been especially important as the COVID-19 pandemic has caused greater amounts of food insecurity.
We here at AndNowUKnow salute Brighter Bites and its industry supporters who continue to do good for local communities through the power of fresh produce.