BrightFarms' Paul Lightfoot Talks Meeting Demands and Boosting Retail Sales
CHICAGO, IL - As one of the longer-standing members of AndNowUKnow’s editorial team, I still think of us as the new kid on the produce block. So it was a great surprise to me when Paul Lightfoot, Founder and CEO of BrightFarms, recently shared his company is actually younger than our own.
At eight years in the business, he revealed that the company is at a pivotal moment in its history.
“For consumers, we are essentially bringing products that are about a week fresher. For retailers, we’re bringing a product that attracts their best consumers, and every retailer into which we’ve gone, we’ve lifted category sales as more people enter the category, buy more than one unit when they’re doing their weekly shopping, and trade up from lower-cost items,” Paul says proudly.
He explains the products BrightFarms offers continue to get more traction as consumers continue looking for healthier and healthier eats.
To hear it all straight from the CEO, watch our brief video above, and don’t forget to tune in for his own signature ‘AndNowUKnow.’ It’s worth it!