California Avocado Commission Releases New Marketing Campaign Logo Before Super Bowl
IRVINE, CA – The California Avocado Commission (CAC) is kicking off 2016 with a brand new logo, just in time for those Big Game promotions.
“The California avocado label provides a direct connection with the new logo, helping shoppers make the connection between CAC’s advertising and the identification of origin on the avocados themselves,” Jan DeLyser, CAC Vice President of Marketing, said in a press release, adding that 85 percent of consumers in the commission’s ad markets who have a preference prefer to buy California avocados when given the choice.
The new logo will be used throughout CAC’s marketing campaign. As we previously reported, growers in the Golden State are anticipating some early fruits, harvesting this month in time to support the surge of promotions surrounding Super Bowl 50.
“The recent rains in California avocado growing regions are providing a much needed natural refresher for the crop,” DeLyser said. “Growers are reporting nice sizing and California’s usual outstanding taste and appearance on the front end of this season. Based on the projected volume, the California industry expects to ship through September this year.”
CAC said that it is anticipating that the California avocado season will begin in earnest, forecasting 392,500,000 pounds of California avocados for 2016.
Volume is currently expected to build into March, with promotable volumes beginning in April.