OTTAWA, ON - Corporate culture is something that can make or break a company. In recognition of this, the Canadian Produce Marketing Association (CPMA) is launching its first CPMA Corporate Culture Awards. Giving CPMA members the chance to participate in a corporate culture exercise, CPMA has teamed up with Waterstone Human Capital (an organization specializing in Culture Advisory services) for the awards. Waterstone will be implementing a customer survey among CPMA members and the comapny found to have the top corporate culture will be announced as the first ever CPMA Corporate Culture Award Winner.

“Corporate Culture is essential to driving business performance. Companies are increasingly taking note of this and applying best practices to create winning cultures,” said Ron Lemaire, CPMA President. “We are thrilled to be working with Waterstone Human Capital to encourage our members’ businesses to flourish and to recognize leaders within our industry.”

Waterstone will distribute the Waterstone Culture Dashboard™, an employee survey that seeks to define an organization’s corporate culture, and compare the results to the behaviors that are shared by high-performing cultures, particularly the cultures of the Canada’s Most Admired Corporate Culture™ award winners. Managed by Waterstone, Canada’s Most Admired Corporate Culture program recognizes top-of-the-class Canadian organizations with exceptional corporate cultures that have enhanced performance and helped sustain a competitive advantage.

“What we measure and assess against has come out of our involvement and leadership in Canada’s Most Admired Corporate Cultures program,” said Barrie Carlyle, Managing Director at Waterstone Human Capital in a press release. “We are thrilled to be bringing exclusive insight into best human capital practices from leading organizations across Canada and the world to the CPMA and its member organizations.”

From now until February 28, CPMA members will exclusively have the opportunity to participate in the Culture Dashboard at a preferred rate. All participating members who complete the confidential survey will automatically be considered for the first CPMA Corporate Culture Award. As extra incentive to participate, organizations will be privy to exclusive content focused on best practices and trends in corporate culture, as well as have the chance to work closely with Waterstone’s Culture Advisory practice.

Best of luck to those participating, and what a great way to encourage positive and effective corporate cultures!

Canadian Produce Marketing Association Waterstone Human Capital