Crunch Time Apple Growers Looks to Expand Marketing for RubyFrost®
ROCHESTER, NY – After its popular debut last season, the RubyFrost® apple is coming back with even more promotional options to push this exclusive item from Crunch Time Apple Growers.
“We were really pleased with the results of this past season and the positive feedback we received from consumers who embraced this new wintertime apple,” said Mark Russell, Marketing Committee Chair. “RubyFrost is known for its crisp texture combined with the well-balanced taste of sweet and tart flavors making this a great apple for snacking as well as baking.”
Grown in New York State, this recently introduced variety was developed by Cornell University’s apple breeding program.
Starting in mid-January, Crunch Time Apple Growers will expand its marketing efforts to include coupons, high graphic bags, bins, and in-store demos, according to a press release.
Crunch Time Apple Growers is a grower-owned company comprised of 145 grower members in the state of New York, representing about 60% of the state’s apple production.
