Crystal Valley Foods Marketing Director Katiana Valdes Discusses Asparagus, Blackberries, Blueberries, and More
MONTEREY, CA - Crystal Valley Foods has been expanding its selection and seasonality, bringing value-added offerings and year-round supply to market across key categories.
I spoke with Katiana Valdes, Marketing Director, to learn more about the company’s foodservice and retail programs.
“We now have some value-added asparagus bags. They come in a variety of sizes. We have a one-pound [and] two-pound bag of full length asparagus,” Katiana said. “And we also have an 8 oz tips bag and 8 oz full-length asparagus. The bags are extended shelf-life, and the bags are also microwavable.”
In addition to an ample supply of asparagus, Katiana told me, Crystal Valley is expanding its presence in several berry categories—offering imported blueberries and blackberries from throughout Latin America to meet demand for high-quality produce throughout the year.
“Another category we are also excited about is our growing berry category,” Katiana adds. “We're currently doing blackberries and blueberries—both are year-round. We started domestic berries this year, and we had a great season, and we are excited to start our import season again coming up this September. We are going to be importing from Peru, Argentina, and Chile, so we are looking forward to a good season. Our blackberries are coming from Guatemala and Mexico—also year round.”
For more, check out our brief video interview above. And stay tuned to AndNowUKnow for more fresh produce news.