DALLAS, TX - Brighter Bights Executive Director Sam Newman will speak at The Dallas Fresh Food Association (DFFA)’s luncheon on November 7. Given that the DFFA is continuing its commitment to community outreach, along with encouraging the consumption of fresh foods, Newman’s expertise as Brighter Bights Director made him the obvious choice for honored guest. He will discuss opportunities to create a mindset shift and instillation of healthy eating habits, all of which will hopefully fight against against childhood obesity in local schools.

“Three out of ten children in the U.S. are overweight or obese and less than half of children eat the recommended amount of fruits and vegetables daily,” said Newman in a press release. “I’m hopeful that, with groups like the Dallas Fresh Food Association, we can help combat the lack of understanding and awareness around how food impacts health—especially at the school level where most of these kids spend the vast majority of their time each day.”

According to the press release, the Brighter Bights program has provided more than 18 million pounds of fresh produce and educational materials to more than 265,000 students, parents, and teachers in Texas, New York, Florida, and Washington D.C. The program now joins DFFA’s mission to reach out to students and their families in Dallas and Fort Worth. Through Newman’s guidance, the association looks to inspire the community to eat more fresh produce.

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Dallas Fresh Food Association