Wraparound AdWraparound Ad

DelFrescoPure® President Carl Mastronardi Talks Expanded Strawberry Production, Yes!Berries Brand

KINGSVILLE, ONTARIO – Grower of premium greenhouse fruits and vegetables DelFrescoPure® has been at work getting the freshest produce possible to its customers for over 35 years. And after introducing a pilot program producing everbearing, day-neutral strawberries last year, the company has expanded acreage and production to produce its optimally-fresh Yes!Berries strawberries.

Carl Mastronardi, President, DelFrescoPure

“Last year…we had a successful campaign with them,” Carl Mastronardi, President of DelFrescoPure, told me on the floor of the 2017 PMA Fresh Summit. “This year we are expanding to ten-acre full production…The huge advantage for these strawberries is we intend on picking them and getting them to market the next day.”

DelFrescoPure® Yes!Berries

With a Integrated Pest Management (IPM) and all the amenities of a state-of-the-art greenhouse growing operation in place, Carl tells me the company is now looking to work with its retail partners, introducing new packaging and pack sizes to meet demand.

DelFrescoPure® Mini Cucumber Strawberry Boats

“Were going to do an 8x14" twelve oz package and we’re also looking at new pack sizes for the future…We’ve also tried the snack size, and we’re going to test that this year in some of our [partners’] stores,” Mastronardi adds.

For more, watch our complete interview above.


Companies in this Story


Located in the heart of the Tomato industry, DelFrescoPure® has, for 30 years, been producing the highest quality foods...