Earthbound Farm Optimizes Innovative Packaging to Reduce Plastic Use by 3.5M Pounds; T. Bruce Taylor and Jenny Panziera Detail
SALINAS, CA - Peel, enjoy, and reseal. The eating experience will be as simple as that thanks to Earthbound Farm’s latest development. The supplier has eliminated up to 35 percent of its plastic use by utilizing peel-and-reseal sustainable packaging technology.
“We constantly challenge ourselves to do more with less,” said T. Bruce Taylor, Vice President of Organic and Earthbound Farm. “We are thrilled that our new packaging has been a hit with our consumers, while helping Earthbound Farm and our customer partners make progress toward our collective sustainability goals.”
This reduction of 3.5 million pounds per year of plastic is a result of replacing the rigid lid with a resealable lidding film, while also eliminating the top and bottom label, a press release explained. The new design improves the shopper experience with a printed film and maintains a tray made from 100 percent recycled plastic. The press release went on to note that over 93 percent of consumers expressed satisfaction with the new packaging, citing freshness, sustainability, and convenience.
As a result of this new peel-and-reseal packaging design, Earthbound Farm is launching three new Bright and Crunchy blends this fall that bring new flavor, color, and crunch combinations to the organic salad set:
- Romaine + Butter Crunch: chopped Romaine, baby red butter lettuce, shredded carrots
- Little Gem Kale Crunch: chopped little gems, shredded kale, chopped radicchio, shredded green cabbage, shredded broccoli stalk
- Little Gem Butter Crunch: chopped little gems, baby red butter lettuce, shredded carrots, shredded red cabbage
“We are excited to utilize this innovative technology to bring consumers value and convenience,” said Jenny Panziera, Director of Product for Organic and Earthbound Farm. “By combining sweet and butter lettuce varieties with the added crunch and nutrition of fresh-cut vegetables, we are creating new flavor experiences for the organic consumer.”
Earthbound can be found at booth #500 at the Organic Produce Summit today, so be sure to stop by!
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