MAITLAND, FL - Communication is a cornerstone of our industry. We thrive on building strong relationships and are always excited to welcome new leaders into the fold. The Florida Fruit & Vegetable Association (FFVA) is a wonderful example of this, recently naming industry up-and-comer Christina Morton as its new Director of Communications. She will replace Lisa Lochridge, who will retire on December 1.

“It is an honor to join this association, which has played such a critical role in supporting and advancing Florida specialty crop agriculture for decades,” Morton said. “I am looking forward to working with our members as we continue to share the important work they are doing and its impact on our state’s economy and overall community health.”

An experienced strategic communicator with a strong public relations background, Morton comes to FFVA from Consensus Communications, a well-known Orlando public relations firm. According to a press release, she is nationally accredited in public relations.

Morton is a graduate of the University of Florida with bachelor's degrees in Public Relations and Political Science and is active in the leadership of the Sunshine District of the Public Relations Society of America. The Sunshine District represents more than 1,000 public relations professionals from seven chapters throughout Florida.

“We are very pleased that Christina has chosen to share her experience and talent with our industry,” said President Mike Joyner. “Our members will benefit greatly from her expertise in strategic communication.”

Congratulations to Christina Morton on this exciting appointment!

Florida Fruit & Vegetable Association