LOS ALAMITOS, CA - Fourth of July is right around the corner, and there is no better time to fire up retail displays with an enticing offering that shoppers are sure to love. Lucky for retailers, Frieda’s non-irradiated Fire Dragons^™ red dragonfruit is officially in season, and ready to bring an exciting new element to the produce department.

“We recommend merchandising Fire Dragons™ alongside young coconuts (on ice) and blueberries to create a seasonally relevant color break for the July 4th holiday,” explained Alex Berkley, Director of Sales. “I plan to use Fire Dragons, Rambas^™ Rambutan, and blueberries to make these deliciously fun red, white, and blue kabobs for my holiday weekend BBQ.”

Straight from the volcanic hills of Nicaragua, the striking appearance of the unique and delicious fruit make it perfect for creating jaw-dropping displays throughout the produce aisle, as noted in a press release.

To optimize the fruit’s alluring appearance, Frieda’s has created a special ElastiTag^® to help shoppers and buyers identify the variety. The new tag offers insight on how easy the fruit is to slice, scoop, and enjoy, while illustrating what the taste is like compared to Snow Dragons^™ and Honey Dragons^®.

Frieda’s Fire Dragons are available in 6, 9, 12, and 18 counts, and are expected to be available all summer and through October.

Are you ready to ignite the flame for summer sales? Frieda’s is here to light the match.

Frieda’s