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GR Fresh Makes Multiple Moves in Expanding U.S. Reach

GR Fresh Makes Multiple Moves in Expanding U.S. Reach

MCALLEN, TX - Third generation operated GR Fresh is coming into the U.S. with big moves.

The 60-year-old company has been one of Mexico's best-kept secrets, and after redefining and refreshing itself it's ready for the American Market to know its name and label.

In reflecting on recent growth, the company announced a slew of exciting happenings, including a full pipeline from the minds of third generation grower and Executive VP Antonio Villalobos Gonzalez, VP of Operations Luis Webb Gonzalez, and VP of Sales and Marketing Tony Incaviglia.

Left to Right: VP of Operations Luis Webb Gonzalez, VP of Sales and Marketing Tony Incaviglia, Executive VP Antonio Villalobos.

“We believe our success is because we have focused for generations on our people and will continue to grow by continuing to care for our work environment being environmentally conscious, socially minded and economically sound,” Antonio said in a recent press release. “As an integrated agri-food company we are dedicated to providing fresh produce that meet the needs of our clients, wholesale, and retail partners while improving the welfare of our co-workers and maintaining our family legacy.”

He also noted that the company's retail partners challenged it to improve its value-added offerings. As a result, GR Fresh is in the process of developing new and exciting packaging.

GR Fresh Packaging

Currently growing in demand are the company’s following bagged products:

  • Organic Roma
  • Conventional Roma
  • Sweet Mini Pepper
  • Jalapeño peppers
  • Poblano peppers
  • Anaheim peppers
  • Serrano peppers
  • Habanero hot peppers

Other value-added offerings include grape tomatoes, color bell peppers, zucchini, yellow squash, sweet mini-peppers, round, and roma tomatoes both conventional and organic.

A program set to reach almost one hundred million pounds from January through May, GR Fresh’s tomato program is amongst one of several veggies offered, including cucumbers, eggplant, bell peppers, zucchini, yellow and grey squash. In addition to the other areas it is growing, GR Fresh will grow to almost double in volume to better serve customers across North America.

GR Fresh Distribution Map

Part of that growth includes opening a new distribution center in Irwindale, California, to help meet demand and better serve all its west-based customers.

As GR Fresh continues to redefine itself and evolve further to match the everyday challenges of our changing industry, keep checking in with AndNowUKnow.

GR Fresh

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