GR Fresh's Tony Incaviglia Discusses Company History, Brand, and New Developments

MCALLEN, TX - GR Fresh is fast approaching an auspicious anniversary—marking 70 years since company founder Juan Gonzalez Reyes first began Grupo GR, trucking produce throughout Mexico.

I recently had the opportunity to talk to Tony Incaviglia, Vice President of Sales, about how the company has since gone on to become a vertically-integrated, multi-continental operation—growing out of Mexico and shipping to a growing customer base in the U.S.

Tony Incaviglia, Vice President of Sales & Marketing, GR Fresh“We've been a grower out of Mexico for about 70 years—still family owned—Grandfather still goes to work every day down in Mexico [at] 87 years old, and we still talk a lot about his vision going forward,” said Tony. “We've developed our new banner, GR Fresh, here in the states. Kinda redefined ourselves. Our opportunities have developed into more value-added packs geared toward more retail participation.”

Tony told me that the company’s 2018 season has been exceptional. Markets have been strong, and GR Fresh is currently on the upside of a serious growth spurt.

Clockwise from top left: Don Juan González in 1950, Juan González Reyes and family, Don Juan González Reyes in 2009, and Juan González Reyes with his brother-in-law in front of the original "Alma Llanera"

“We've taken the big step, last year, to develop some business out on the West Coast—California, Washington, and Oregon area. We've been centered and so focused out of McAllen that a lot of our business has been Midwest and East,” Tony noted. “We're looking at more of the Los Angeles business.”

To learn more about the company’s expansion efforts, now and throughout the last seven decades, watch our brief interview above. And look out for our exclusive story in December’s issue of The Snack Magazine.

For more fresh-focused news, keep reading AndNowUKnow.

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