GR Fresh's Tony Incaviglia Talks Mexican Transition and Growing Value-Added Program
MCALLEN TX - Summertime for GR Fresh means plenty of tomatoes, peppers, onions, and newly added pomegranates straight from the Mexican soil. I grabbed the company’s Vice President of Sales and Marketing Tony Incaviglia, who filled me in on a few of GR Fresh’s seasonal strategies as the company continues to grow into a full-service provider of Mexican-grown products. Up next? A transition to Torreón and more value-added goodies at retail.
“We’re in the process of transition from Culiacán into our summer region in the Torreón region of Mexico,” Tonys tells me. “Romas, rounds, grape tomatoes, green bell peppers, our La Rouge red (bell pepper) program will get started soon this summer. White onions have begun, so our transition process is happening now.”
Key for GR Fresh’s continued growth is also the company’s value-added programs, Tony says. GR Fresh recently introduced new packaging for its mini sweet peppers and hot Peppers, providing the line in convenient 8 oz packages for retailers.
“We’ve been well-known in Mexico, and as we transition here in the United States and partnering with our retail partners, value-added has been a big part of that,” Tony continues. “We’re developing a mentality of developing more value-added items.”
Keep an eye out for the company’s jalapeños, habaneros, and poblanos value-added bags in stores this summer, and also, its first-ever commercial shipment of Mexican-grown pomegranates. Want to learn all the details of the company’s transition and other of GR Fresh’s brand new programs? Watch my full interview with Tony above.