Hy-Vee Debuts Full-Service Restaurant Concept in South Dakota
Hy-Vee opened its first Market Café in South Dakota as part of a new concept to add full-service restaurants in many of its stores.
The café opened at the end of May in the Watertown, South Dakota Hy-Vee store. Its menu includes appetizers, salads, burgers, sandwiches and flatbreads. It will also have a bar that serves beer and wine, according to news publication Argus Leader.
Store manager Shane Conger said that customer reaction has been “very, very positive.” Customers can either order in front of a counter and be seated or be served by wait staff. The store added 45 employees for the café. 
At least five out of the seven Sioux Falls stores will receive either a Market Café or the larger Market Grille concept, which includes a large assortment of dinner entrees, according to Hy-Vee’s Assistant Vice President of Operations Tim Stupka.
“It’s absolutely amazing. I don’t know that we’ve ever had a food complaint,” Stupka said. “They’re fantastic.”
Hy-Vee plans to add up to 75 restaurant locations by 2016, according to the company’s website.
