JAZZ™ Apples to Fuel Up with Jeep Giveaway to Boost Retail Sales
NEW ZEALAND - This giveaway will drive you crazy! JAZZ™ and Jeep are teaming up for the JAZZ'd Up Jeep Sweepstakes to provide key promotional opportunities in order to drive more traffic to retail stores, inspire sales, repeat purchases, and keep customers wanting more JAZZ apples.
“This sweepstakes and its associated elements, including a nationwide Ibotta rebate offer, highlight our commitment to fully integrated consumer and trade marketing initiatives that will grow brand awareness, add value to our retail offerings, and increase demand for JAZZ apples long after the activities conclude,” said Brock Nemecek, Regional Marketing Manager for T&G Global, one of JAZZ’s in-market sales agents.
According to the company’s press release, the sweepstakes has already received almost 300,000 entries and 7,000 valid receipts proving purchase via mail and the online form. It will wrap on April 30, 2019. JAZZ is supporting the sweepstakes with email marketing, consumer advertising and PR, as well as a content campaign featuring brand ambassador, Chef Adam Glick with the coveted grand prize—a 2019 Jeep Wrangler Rubicon. The Jeep will be awarded to the lucky winners in May. There is also a wide array of additional outdoor-themed secondary prizes.
In February, JAZZ launched a new Impulse Buy Bin Program coordinating with JAZZ’d Up Jeep. The program is designed to live beyond the promotion and spur impulse purchases. Showcasing JAZZ apples beyond the fresh produce department, the custom displays enable retailers to make healthy snacking centers and are currently available.
“With an innovative secondary display, our customers can drive incremental sales by elevating bagged and bulk JAZZ apples as ideal grab-and-go, fresh snacks,” explained Roger Aguirre, Apple Category Director at Oppy. “The display, which looks like an actual Jeep, promotes JAZZ’s position as the go-to apple for outdoor enthusiasts and encourages shoppers to get outside as spring and summer approach.”
Owned by T&G Global, JAZZ is a trademarked apple brand headquartered in New Zealand. Its three in-market sales agents, Oppy, Rainer Fruit Company, and CMI Orchards, work alongside T&G to offer JAZZ apples.
For more updates on JAZZ'd Up Jeep Sweepstakes, keep reading AndNowUKnow.