WESTLAKE, FL – J&J Family of Farms looks to consumer trends and demands as it announces its expansion into organic produce with the launch of its new organic brand Farmganic™. Initially including certified organic green peppers, yellow squash, zucchini, and cucumbers, the new organic line emphasizes sustainable growing practices in an effort to help future generations.

“This is just the beginning for J&J, as we plan on expanding our organic product offerings by developing our own organic production and expanding our grower network to provide organic produce on a year-round basis,” said Lynn Rundle, Chairman and CEO, in a press release. “Of the consumers who purchase organic food, 35 percent make their purchases from the produce department. When it comes to food choices and consumer trends, it’s always all about produce. We look forward to meeting our customer’s needs with Farmganic and will continue to provide products that exceed expectations.”

The grower’s headquarters in Westlake, Florida was one of the first locations to obtain certification by Quality Certification Services (QCS), and J&J’s organic rollout includes obtaining certification at each of the company’s shipping points.

“We are excited about our organic produce, which is grown by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality and sustainability for future generations,” added Bob Ziel, Director of Food Safety & Social Responsibility.

If you are interested in learning more about J&J’s new Farmganic line of organic products, contact J&J at 561-422-9777. For more produce industry news like this, stay tuned to AndNowUKnow.

J&J Family of Farms