To-Jo Mushrooms' Peter Wilder Discusses Growth the Mushroom Category, "The Spirit of Yes," and Kitchen Live
AVONDALE, PA – To-Jo Mushrooms is embracing “The Spirit of Yes” this season and working with its partners in produce to drive sales and grow the mushroom category.
I recently had a chance to chat up Peter Wilder and find out more about To-Jo’s collaborative and innovative attitude to mushrooms.
“To-Jo is focused on customer service; We treat all of our customers as a partner,” Peter explains. “It’s in our mission statement—‘The Spirit of Yes.’ To-Jo believes on finding solutions for our customers, and then working together to collaborate and come out with a new product or a new promotional program that helps support those goals…we are always looking for that next innovation.”
Peter tells me that To-Jo is seeing growth throughout the category—particularly with brown mushrooms like To-Jo’s 16 oz and 20 oz baby bellas, and with The Blend becoming more mainstream, he tells me, the category is primed to continue driving sales in produce departments and foodservice venues.
“We’re seeing more culinarians and chefs using [mushrooms] in videos, and in restaurants the menu mentions are way up as well,” Peter adds.
For more, watch our exclusive interview with Peter above.
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