Katy Johnson Discusses Strong Market and New Products for Prime Time
COACHELLA, CA - As we break into this first part of January and New Year’s resolutions align with fresh produce departments more and more, companies are rallying with their retail partners in order to bring flavor, quality, and color to the consumer basket. Prime Time sits tall as one produce partner hitting those goals on all fronts and with a year-round program to boot.
“We are currently growing bell peppers, sweet mini peppers, asparagus, and tomatoes in Mexico, and finishing the fall harvest of peppers in the California Desert,” Katy Johnson, Marketing at Prime Time International, shares with me. “From mid-December to mid-January, supplies remain constant, but promotable volume is limited. After the holidays, production will gear up on both field-grown and hothouse peppers, mini peppers, and asparagus. Promotions will be both available and ongoing throughout the Nogales deal and will transition back to production in the U.S. in the spring and summer of 2020.”
With the start of 2020 energizing the Prime Time program, the company has focused on filling the gaps in production for all of the year-round items in the product lineup. Ultimately, the weather dictates the success of these efforts as we all know in produce, but strategic planning in terms of growing locations and planting schedules has helped create a steady overall program for Prime Time customers with only minor fluctuations in supply.
“Peppers and asparagus are staples in the produce section, and being able to supply customers with product on a constant basis builds strong buyer-seller relationships,” Katy says. “Due to cold weather and the above-normal demand of the holiday season, prices remain strong and demand is high. Every pack size and quality level is in demand, and our harvesting and packing crews continuously do what it takes on a daily basis to keep our customers supplied with Prime Time products.”
In addition, Prime Time has a full lineup of packing options with peppers packed in boxes, bags, and bins in a complete range of sizes and combinations and mini peppers typically packed in 1 lb and 2 lb bags—also offered in bulk cartons.
“In 2020, we will be introducing Prime Time Organic sweet mini peppers, which is a new item, on a limited trial basis,” Katy reflects with excitement. “If successful, organic minis will become part of the Prime Time product family moving forward. Prime Time asparagus is available in a variety of bulk and bag options as well as organic and conventional packs as well.”
Now is the “prime time” to partner with this grower powerhouse and kick the year off right!