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Mac Riggan Discusses Chelan Fresh's 2021 Cherry Kick-Off

Mac Riggan Discusses Chelan Fresh's 2021 Cherry Kick-Off

CHELAN, WA - Summer is coming, and the heat has certainly been on for much of the Western region, though anyone will tell you that the temperatures depend on the week thus far! The bait-and-switch between cooler and warmer days has not tempered cherry demand, however—this fruit remains a premium category as harvest gets under way.

Mac Riggan, Director of Marketing, Chelan Fresh“We are blasting off right now, and once things have balanced out the season should be cruising,” Mac Riggan, Director of Marketing for Chelan Fresh, shares, telling me cherries kicked off a little tight volume-wise but beautiful in quality. “Nothing ever aligns for a perfect start—you are typically over or under, and this time we were under. As always, though, we have been navigating to ensure our partners’ orders are filled as we get into the cherry craze.”

And “craze” truly is the perfect word to describe the demand that continues to exceed even strong volume year over year.

Chelan Fresh invests in diverse growing regions and advanced technology so that high quality fruit is readily available

“We are definitely in that time right now when cherries are what is on everyone’s minds,” Mac agreed, sharing that recent hot weather might push harvest a bit but that, barring any large-scale surprises, the forecast on the horizon is rather clear for the cherry market.

Chelan Fresh offers many tailored packaging options for retailers, including 1, 2, 3, and 4 lb clamshells. The company also ships 1.25 lb bags for Rainiers and 2.25 lb bags for dark sweet cherries.

For its buy-side partners, Chelan Fresh offers a wide range of packaging options to entice shoppers

And, with a longstanding history of investing in diverse growing regions and advanced technology, as well as relationships with several grower families generations deep in Washington soil, high quality fruit is practically a promise.

So, as the cherries seem to say, bring on the heat!

Chelan Fresh

Companies in this Story

Chelan Fresh

Chelan Fresh was established in August 2004 as a result of mergers and acquisitions and holds the sales and marketing...