Mann Packing Launches Proprietary Snap Peas Sensations Kit
SALINAS, CA - Mann Packing is releasing a new proprietary vegetable kit, Snap Pea Sensations™, in response to the popularity of their complete kits and the strong growth of their Sugar Snap Pea sales.
“Mann’s snap peas outsell the competitors’ 5:1; we know consumers love them and we also know time-starved parents are looking for creative and healthy meal solutions that are quick and easy to prepare for their families,” said Kim St George, Director of Marketing and Innovation.
“We’re very excited to roll out these first-of-their-kind snap pea kits,” St George said. Mann produced a couple of their own videos demonstrating the easy prep involved to produce a Snap Pea “Sensations” cold salad or sautéed dish. Check out the videos below!
“There are no other vegetable kits on the market with this versatility.” Mann's kits can be prepared as either part of a cold salad, a skillet sauté, an entree, or even as a side dish.
The 11-ounce Snap Pea Sensations kits are available in two flavors—Asian Sesame and Mediterranean Style. The Asian Sesame kit includes sesame seeds and an Asian-style dressing; the Mediterranean kit includes grated Parmesan cheese and a basil garlic-infused olive oil dressing. The kits will have a 16-day shelf life and will carry a suggested retail price between $3.99 and $4.99, according to a press release.
Mann Packing in in the process of a full rollout in the U.S. and Canada by July 2014.