Mann Packing Launches Redesigned Packaging for Its Award-Winning Culinary Cuts; Launching in the U.S. and Canada
SALINAS, CA - Two original products in the Mann Packing Mann’s Culinary Cuts® line are getting a packaging refresh. The new packaging moves the Sweet Potato Ribbons and Butternut Squash Zig Zags from clamshells to bags, to unify the growing product line, and offer more room on produce aisle shelves.
“Earlier this year, we launched three new Culinary Cuts products that were all in bags,” said Gina Nucci, Director of Corporate Marketing at Mann’s. She continued, “The new package design will provide consumers across North America with a consistent look. By transitioning from clamshells to bags, retailers will be able to save space, enhance margin, and increase sales velocity–it’s a win-win for retailers and consumers.”
The Culinary Cuts® product offerings now include:
- Sweet Potato Ribbons
- Butternut Squash Zig Zags
- Shaved Brussels Sprouts
- Cauliflower Cauliettes®
- Broccoli Clovers
The full line with the new look will be launched into U.S. and Canadian markets starting on October 4, 2016. The products, along with recipes, photos and videos can be seen at culinarycutsclub.com.
The development of the new packaging reflects Mann’s commitment to providing innovative solutions for consumers. Not only will the appearance of the products be noticeably different, customers will also appreciate the consistency of the look. The new bags feature improved physical characteristics which will enhance shelf-life.
Culinary Cuts have helped revolutionize homemade cuisine by offering consumers fresh vegetables cut into distinct shapes that are hard to replicate at home. The convenient vegetables are preservative and gluten-free, and work well for substitutions on anything from pasta to crackers. The washed and ready-to-eat veggies are versatile enough for multiple uses such as side dishes, stir-fry’s, appetizers, desserts, and casseroles.
Culinary Cuts are one of the first veggie pasta swap products available nationwide and are backed with promotions and merchandising support to educate consumers and spur sales. The Butternut Squash Zig Zags and Sweet Potato Ribbons are two of the fastest selling branded squash and sweet potato items where sold, according to AC Nielson 13 W/E_07/30/16.
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