Monterey Mushrooms Promotes Lawrence Tuck and Hires Larissa Boyer
WATSONVILLE, CA - Industry veterans are making moves at Monterey Mushrooms. The mushroom grower announced it has hired staff and promoted from within to support its sales and marketing efforts. Larissa Boyer is the new Sales Manager in the Northeast, East, and Ohio Valley regions, while Lawrence Tuck was promoted to Director of Category Management and Marketing Services.
“We are looking forward to expanding Lawrence and his team’s role as we move towards being the ultimate supplier for our retail partners,” said Mike O'Brien, Vice President of Sales and Marketing, according to a press release.
Lawrence Tuck was promoted to Director of Category Management and Marketing Services. Tuck joined Monterey Mushrooms in 2004, after 18 years with The Kroger Company.
As the Director of Category Management and Marketing Services, Tuck has been instrumental in identifying effective promotions, cost/pricing strategies, and applying category management principles to programs for the company and its retail partners. He also supervises vendor managed inventory services. Tuck is a graduate of the University of Tennessee with a degree in Management Operations.
Larissa Boyer is the company’s new Sales Manager in the Northeast, East, and Ohio Valley regions. In that role, she will manage the sales territory supported by the company’s Temple, PA, operation and serve both retail and foodservice customers in 11 states.
Before joining Monterey Mushrooms, Boyer was a District Sales Manager for Fresh Del Monte Produce, managing fresh-cut and convenience products from a Maryland facility. For 16 years prior, Boyer held various produce positions at Redner’s Markets in Reading, PA.
From the entire team at AndNowUKnow, congratulations to Tuck and Boyer in your new roles!