REEDLEY, CA - Table grapes are one of my favorite snacks, and I enjoy them that much more because I know many hardworking industry players had a part in getting them to the grocery shelf. A new leader is stepping in to do just that for Mountain View Fruit Sales, as the company has named George Matoian as the new Director of the Grape Division.

“We pride ourselves in not only growing the best grapes in the valley but also offering the best service,” said Matoian. “Our growers have been farming their land for generations and understand the need to farm in a sustainable and environmentally friendly way, so joining like-minded treefruit and citrus growers fits perfectly into our long-term vision.”

This summer, Mountain View will be bringing to market a premium table grape program led by Matoian, who is an industry veteran. The company grows peaches, plums, and nectarines on family farms packed under the brands Summeripe, Summertime, and Summersweet, as well as premium citrus packed under the brands Rascals, Brilliant, and Aces.

According to a press release, the table grape program will feature a complete lineup of red, green, and black seedless varieties from some of the most progressive breeders in the industry and will be available from early July through December.

“George is bringing with him over 30 years of marketing experience and a lifetime of growing grapes,” said Mike Thurlow, Owner. “Our primary focus in marketing our grape program is to utilize the synergies created with our premium stonefruit and citrus lineup. With ever-increasing logistical headwinds, being able to load grapes with both conventional and organic treefruit at one location will be a big benefit for our customers.”

Congratulations to George Matoian on landing this new role!

Mountain View Fruit Sales